5 Reasons Why Online Events are a Marketing Game-Changer

Discover how digital sponsorship can become a pivotal marketing channel

Article length: Five minute read


We all know the benefits of sponsoring in-person events.

But what about online event sponsorship?

While there is no replacement for the role of a live event as a marketing channel, the last eighteen months have demonstrated that online events are an equally valuable investment – and especially as the world continues to spend more time online than ever before.

Online sponsorship isn’t a new concept by any means. It has a critical role in supporting in-person event sponsorship by enabling a holistic marketing solution that lasts longer than the event itself. In the absence of live events though, online-only solutions have become more robust and more efficient than ever before - and right now, there has never been a better opportunity to explore your options.

Still on the fence? We'll get straight to the point.

Here’s four good reasons why online event sponsorship is not only valuable, but also a game-changer for your marketing strategy in the absence of live events.


1. Create a Lead-Nurturing Environment

In the absence of face-to-face marketing, online events our business. offer attendees an immersive and intuitive way to interact with your brand –and far more efficiently than your PPC strategy will because buyers are ultimately more likely to buy from people than ads alone.

For example - at IMHX Connect, you can upload product demos and interactive content to your sponsor profile, which provides attendees with an engaging brand experience throughout the event.

2. Reach a wide network of targetted professionals

Online events really are an accessible way for an industry to reconnect and get back to business, drawing on the benefits of live events while in a safe environment. In fact, 80%of event organisers have been able to reach a wider audience with online events - which is good news for event partners.

 

By eliminating time and travel as barriers, you can reach more people than ever before through sponsorship "during" the event – and therefore position your brand well for growth opportunities with new prospects within your target market.  

3. Maintain (and boost) brand awareness

As with live events, brand recognition is one of the biggest advantages of sponsoring an online event – especially when 74% of attendees are more likely to purchase products after exposure to a branded event marketing experience.

4. Strengthen your business development funnel

Events bring together professionals with purchasing intent meaning you have a pool of qualified data at your fingertips, ready for you to target through an efficient digital channel.


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