Reshaping Logistics: AI, Safety, and Skills Development – A Conversation with Rob Fisher, CEO of UKMHA

1. What are the most significant trends currently shaping the storage and distribution sector?

Artificial Intelligence is no longer a future trend; it’s already reshaping the logistics and supply chain landscapes. From optimising fulfilment centres and warehouse design to enhancing predictive maintenance and reducing workplace risks, AI is becoming deeply embedded across operations. When used responsibly, AI can eliminate repetitive manual tasks and enable employees to focus on higher-value activities, boosting both efficiency and job satisfaction. That said, human oversight remains critical; AI needs to be properly managed and its outputs regularly validated to ensure accuracy and integrity.

2. What are the most common misconceptions the general public have about the logistics industry?

A widespread misconception — held by the public and, unfortunately, some policymakers — is that logistics operates in the background and can be taken for granted. The pandemic briefly shone a light on just how vital our sector is, but that awareness has faded. Logistics underpins every element of the UK economy, from e-commerce to retail and manufacturing. The industry is filled with agile, problem-solving professionals who ensure that goods move efficiently and reliably. Without logistics, the economy quite simply grinds to a halt.

3. What skills are most in demand for the material handling sector, and how is UKMHA addressing the skills gap?

Forklift truck service engineers are absolutely vital to the material handling industry. They keep equipment performing at optimal levels, minimise downtime, and ensure logistics operations remain efficient and reliable. However, the sector continues to face significant challenges in recruiting skilled engineers and technicians. At UKMHA, we are actively working to address this gap. We’ve launched a dedicated apprenticeship programme in partnership with SMB Group at the Stephenson Campus in Leicestershire. Alongside this, we offer a comprehensive suite of technical training courses to help upskill both new entrants and experienced professionals. Our goal is to future-proof the workforce by developing high-calibre talent trained in the latest technologies.

4. How can warehouse managers develop effective health and safety practices for their operatives?

Health and safety must be embedded into the culture of every warehouse operation. At UKMHA, we lead by example through our annual safety initiative—National Forklift Safety Day, held this year on June 10. Our dedicated website, nationalforkliftsafetyday.co.uk, offers extensive resources, including practical guidance, expert advice, and actionable tools. This year, we’re focusing on the emotional impact of serious forklift-related accidents. By highlighting the real human cost, on families, co-workers, and communities, we aim to foster greater empathy, awareness, and accountability. We challenge both employers and operatives to make safety a shared, daily priority.

5. What is the role of industry events, like IMHX, in driving the logistics industry forwards?

IMHX stands as the flagship event for the material handling and intralogistics sector in the UK. Its scale and focus on innovation make it a critical platform for showcasing the technologies and ideas shaping the future of logistics. The event brings together the entire ecosystem — suppliers, manufacturers, logistics providers, and decision-makers —creating unmatched opportunities for collaboration, learning, and strategic growth. As co-owners of IMHX, UKMHA is proud to support an event that not only reflects the strength and diversity of our industry but actively drives it forward. We’re especially excited to unveil a unique visitor experience this September that highlights our commitment to workplace safety.